Matt Blair is a business strategist and technology industry leader with deep experience in go-to-market execution, commercial growth, and operations at scale.

Matt leads go-to-market initiatives for LinkedIn’s $5B+ Marketing Solutions business, driving scalable growth in digital advertising. His work centers on optimizing operations, deepening customer engagement, and accelerating revenue through new ad formats and offerings.

Previously, Matt worked at Boston Consulting Group and Accenture, advising clients in software, cloud infrastructure, and financial services industries. His work focused on modernizing commercial strategies, improving sales and marketing performance, and applying AI and analytics to solve high-impact business challenges.

Through Blair Insights, Matt shares perspectives on the evolving role of AI in business, GTM strategy, and the shifting skill sets needed to thrive in today’s fast-moving tech landscape.